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PERSONAL SHOPPER

How about a personal shopper for men who won't let you spend too much, who will guarantee that what you buy will not languish at the back of your wardrobe for months, who will help you achieve a style you are comfortable with and, most of all, who will make the whole process a lot of fun. Enter Roy Luigi Buosi – an Anglicised Italian with over twenty five years experience in fashion and retail. Roy's philosophy is that the whole business of buying and wearing clothes must be kept in perspective. Like most Italians he believes that what you wear and how you wear it is important – our appearance, particularly our clothes tell people a lot about who we are. But, says the father of two and motorbike fanatic, clothes buying should be a stress and hassle-free experience. That's why Roy kicks off his consultations with a visit to your home – to see what's hanging up in your wardrobe, to find out what you like and dislike, and to hear what your nearest and dearest have to say on the matter. His next step is to encourage you to experiment - to consider different colours, to attempt a different style or combination, to try a check instead of a stripe, a red shirt instead of a blue one, a round neck instead of a V neck. This former owner of a menswear shop understands that most men have a 'format', a cut and style of clothing they are comfortable with and rarely deviate from. He will work with you to give your clothing a more contemporary edge, to give you the confidence to make small changes. Roy Luigi's personal shopping service is not about dramatic stunts or radical makeovers – it's about subtle sartorial suggestions to help you feel good in your clothes

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